Hard work and creativity are two aspects commonly displayed by the KIA family. Whether they are designing new concept vehicles or creating advertising campaigns that people love, they never fail to entertain. This was especially true when USA Today released their Superbowl Ad Meter where KIA placed 3rd, only to place behind Doritos and Budweiser. In other words, KIA's "A Dream Car for Real Life" ad has the number 1 spot above all other auto-maker's commercials!  The ad features KIA's 2012 Optima. Check it out!